Most companies don’t have a marketing problem. They have a decision problem.

I come in when everything feels “kind of working” but nothing is actually driving growth and force the positioning and prioritization decisions that fix it.Less channels. Less noise. More of what actually works.

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C (SEE) Y (WHY) STRATEGIES

Without a clear vision, it's difficult to know your direction.
Strategy combines vision with purpose to create a clear direction.I help founders and companies recognize the value of marketing and evaluate ROI to achieve ambitious business goals that have felt out of reach.I believe marketing can always work smarter and harder.
A dedicated expert with a fresh perspective can make a significant difference.

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I'm Cody York.

I reside in Durham, North Carolina, supporting clients worldwide. I have been in marketing for over 16 years, with experience in agencies (serving large and small clients,) leading university marketing efforts, and managing events marketing for a large software company. Now, I’m leveraging my enterprise-grade marketing expertise to assist companies at a pivotal growth moment by seizing opportunities and enhancing their marketing effectiveness.

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I don’t help companies do more marketing. I help them figure out what’s actually worth doing.

Most are spread too thin, talking to the wrong audience, or trying to say too much at once.I bring focus to positioning, messaging, and priorities so the right work finally starts working.Here is what I offer:

Strategy Snapshot

Near-term clarity without a long planning cycle. Identifies what's working, what isn't, and the priorities worth acting on now.

Marketing Roadmap

A complete picture of what to build before you build it. Decisions made up front, sequenced so your team can execute with confidence.

Campaign Blueprint

Designed for one specific growth motion. Campaign structure, audience, message, and channels. Ready for your team to build and launch.

Fractional Marketing Advisory

Ongoing strategic guidance as priorities shift. Keeps decisions sharp and execution aligned with what actually matters.
(6-month minimum)

Let's talk about what works together

Strategy before execution. Every time.

Most marketing problems are decision problems. The wrong audience, the wrong message, the wrong channel mix. Or all three at once. Before any of that gets fixed, you have to know which one you actually have.I work at the strategy layer. Not running your campaigns, not managing your vendors, not filling a full-time role. I clarify direction, make the hard calls explicit, and hand you a plan your team can actually execute.An agency builds what you ask for. I help you figure out what to ask for in the first place.

Ready to get started?

If you made it this far...

That means you:
A. love scrolling
B. hate virtual meetings or emailing me directly
C. potentially have a fear of commitment or a love for filling out forms (even rarer if it's both!)Either way, if you're still reading, this form is for you. I'll be happy to review your message in detail and prepare a custom meeting just for you, including a tailored sports metaphor, a custom joke related to your comment and will list any state capital of your choosing on command.