Marketing strategy built for clarity and scale.
So your funnel works harder.
I design marketing strategies that connect audience, message, channels, and measurement into a system that grows with your business and that teams can execute with confidence.Marketing works best when every action supports a clear plan.Consider me your Marketing Strategy Architect.
SEE
Without a clear vision, it's difficult to know your direction. A strong business vision is crucial for an effective marketing strategy. I help founders and companies recognize the value of marketing and evaluate ROI to achieve ambitious business goals that have felt out of reach.
WHY
Every life coach emphasizes the importance of finding your "why," and your business needs one too. This purpose is the foundation of your brand and is essential for standing out in the market. Together, we’ll bring your brand to life and ensure consistent representation across all touchpoints.
STRATEGIES
Strategy combines vision with purpose to create a clear direction.Is your marketing plan effective? Are you consistently closing sales and analyzing performance in your sales funnel?
If not, now is the time to elevate your business.I believe marketing can always work smarter and harder. A dedicated expert with a fresh perspective can make a significant difference.
I'm Cody York.
I reside in Durham, North Carolina, supporting clients worldwide. I have been in marketing for over 16 years, with experience in agencies (serving large and small clients,) leading university marketing efforts, and managing events marketing for a large software company. Now, I’m leveraging my enterprise-grade marketing expertise to assist companies at a pivotal growth moment by seizing opportunities and enhancing their marketing effectiveness.
What exactly is marketing strategy consulting?What I help businesses do:
Most businesses are active in their marketing, but lack clarity on who they are targeting, what message matters most, or how success is measured. Without a clear strategy, effort becomes fragmented and results are inconsistent.I work upstream of tactics to help businesses define direction before investing further in execution. By aligning audience, messaging, channels, and measurement, marketing becomes more focused, more effective, and easier to manage.
Audits & Assessments
To figure out what’s going on, let’s take a closer look at the details together.
Strategy & Planning
Without a marketing strategy, you lack a roadmap. Without a destination, it's difficult to seek directions.
Funnel Optimization
If you need more leads to become clients, enhancing your marketing funnel is the most effective way to engage your audience.
Digital Campaigns
Unsure if your digital campaigns are effective or which platforms to choose? I can help optimize a tailored campaign.
Brand Strategy
Your brand is your strongest asset—maximize its potential with a clear strategy first.
Marketing Technology
The technologies managing your business are crucial, even if unseen. Ensure your tools are integrated and functioning correctly.
Marketing doesn't have to be crazy
It simply has to work.Crafting a winning marketing strategy doesn’t have to feel like leaping off a bridge with just a cord to catch you. When you fuse marketing with the right tech to hit your goals, you won’t need a safety harness because I’ve got your back.Just like the bungee cord provides backup, you will have a reliable (and fearless) expert to protect your marketing efforts when we collaborate.
If you made it this far...
That means you:
A. love scrolling
B. hate virtual meetings or emailing me directly
C. potentially have a fear of commitment or a love for filling out forms (even rarer if it's both!)Either way, if you're still reading, this form is for you. I'll be happy to review your message in detail and prepare a custom meeting just for you, including a tailored sports metaphor, a custom joke related to your comment and will list any state capital of your choosing on command.
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